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Written by Administrator
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Monday, 06 October 2008 |
| |  | | Marketing
| | | | | | | | | | | Objectives |
The Marketing major is disigned to provide students with the necessary marketing skills and knowledge to compete internationally.
Specifically, the program aims to :
- Produce graduates with the necessary language, business, and marketing skills to work in an international environment.
- Provide the student with knowledge of all facets of marketing including transfer of goods and services, consumer's buying motives, product policies, distribution polices. price policies, sales promotion policies, price policies, sales promotion policies, and international trade policies.
- Produce graduates who possess business ethics and morality as well as a high degree of professionalism.
| | | | Degree Plan |
International College. will award a degree in Marketing upon completion of 140 Credits hours as follows: |
Social Sciences | 6 Credits | Humanities | 6 Credits | Languages | 12 Credits | Sciences/Math | 9 Credits | Physical Education | 2 Credits |
Professional Education 105 Credits Required | | Core Courses | 45 Credits | | Major Requirements | 39 Credits | | Major Electives | 15 Credits | | Free Electives | 6 Credits |
| | | | Classes and Credits Required for Graduation |
Social Sciences 6 Credits Required |
Code | Course | Credits | 01-110-001 | Introduction to Sociology | 3 | 01-110-005 | Human Relations | 3 | 01-110-006 | Society and Environment | 3 | 01-110-355 | Research Methodology | 3 |
Humanities 6 Credits Required |
Code | Course | Credits | 01-210-001 | Report Writing and Library Usage | 3 | 01-220-001 | General Psychology | 3 | 01-220-009 | Personality Development Techniques | 3 | 01-230-001 | Introduction to Philosophy | 3 | 01-230-002 | Introduction to Logic | 3 | 01-240-002 | Thai Studies | 3 | 01-250-001 | Man and Literature | 3 |
Languages 12 Credits Required |
Code | Course | Credits | 01-320-005 | English Conversation I | 3 | 01-320-009 | English for Everyday Use | 3 | 01-320-111 | Reading I | 3 | 01-320-112 | Reading II | 3 | 01-320-113 | Writing I | 3 | 01-320-114 | Writing II | 3 | 01-320-117 | English for Career I | 3 | | 01-320-118 | English for Career II | 3 | 01-320-101 | English I | 3 | 01-320-102 | English II | 3 |
Science & Mathematics 9 Credits Required |
Code | Course | Credits | 13-010-120 | General Mathematics | 3 | 13-011-320 | Calculus I-I | 3 | 13-011-321 | Calculus I-2 | 3 | 13-041-104 | Environmental Sciences | 3 | 13-041-109 | Man and Biological Sciences | 3 | 13-041-240 | Statistics I | 3 | 13-121-341 | Statistics II | 3 |
Physical Education 2 Credits Required |
Code | Course | Credits | 01-610-001 | Physical Education | 1 | 01-610-004 | Tennis | 1 | 01-610-009 | Swimming | 1 | 01-610-023 | Rhythmic Activities | 1 | | 01-620-001 | Recreation | 1 |
Business Core Courses39 Credits Required |
Code | Course | Credits | 05-110-106 | *Business Law I | 3 | 05-110-216 | *Taxation | 3 | 05-110-211 | Statistical Analysis in Business | 3 | 05-210-102 | Principles of Marketing | 3 | 05-310-101 | Principles of Management | 3 | 05-410-101 | Introduction to Accounting I | 3 | 05-410-102 | Introduction to Accounting II | 3 | 05-550-251 | Use of Computers in Business | 3 | 05-610-205 | Business Finance | 3 | 05-711-101 | Micro-Economics I | 3 | 05-711-102 | Macro-Economics II | 3 | 05-810-201 | *Thai for Business Communication I | 3 | 05-810-220 | English for Business Communication I | 3 |
* In Thai. For non-native Thai speakers, alternate course choices will be offered. Business Core Courses Electives6 Credits Required |
Code | Course | Credits | 05-110-226 | Human Relations in Business | 3 | 05-110-212 | International Business | 3 | 05-510-203 | Management Information Systems | 3 | 05-420-201 | Accounting for Management | 3 |
Major Required Courses 39 Credits Required |
Code | Course | Credits | 05-210-208 | Consumer Behavior | 3 | 05-210-312 | Marketing Promotion | 3 | 05-210-314 | Product and Price Policy | 3 | 05-210-401 | Distribution Policy and Planning | 3 | 05-210-402 | Marketing Management | 3 | 05-210-404 | Marketing Research | 3 | 05-220-302 | Export Marketing Management | 3 | 05-220-303 | Export Promotion | 3 | 05-220-305 | International Marketing | 3 | 05-220-306 | Export Procedures | 3 | 05-220-401 | Legislation and Negotiation | 3 | 05-220-402 | Trading with Major Economic Blocs | 3 | 05-220-403 | Seminar in Export Marketing | 3 |
Major Elective Courses 15 Credits Required |
Code | Course | Credits | 05-210-204 | Advanced Salesmanship | 3 | 05-210-301 | Information Systems for Marketing Planning | 3 | 05-210-302 | Packaging | 3 | 05-210-303 | Physical Distribution Management | 3 | 05-210-304 | Business Logistics | 3 | 05-210-305 | Agricultural Product Marketing | 3 | 05-210-306 | Industrial Product Marketing | 3 | 05-210-403 | Feasibility Study in Marketing Program | 3 | 05-210-407 | Marketing Policy | 3 | 05-210-409 | Quantitative Marketing Analysis | 3 | 05-210-410 | Direct Marketing | 3 | 05-220-201 | The World of Export | 3 | 05-820-457 | English for International Business and Trade | 3 |
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Last Updated ( Monday, 10 August 2009 )
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